“This week we’re beginning to test digital collectibles with a handful of US creators and collectors who will be able to share NFTs on Instagram.”
The feature will let people who own or create NFTs share them on Instagram, either as posts or stories or even in Messages. Instagram says that it is starting small so it can learn from the community, and highlighted the tension of Instagram being a fundamentally centralized platform, working with NFTs and blockchain tech that’s all about decentralization.
Meta CEO Mark Zuckerberg confirmed in his own post on Facebook that NFTs would also be coming to that platform “soon”, and that the company has plans for augmented reality NFTs on Instagram stories powered by Spark AR, allowing for the viewing of 3D NFTs in physical spaces on devices like Apple’s best iPhone, the iPhone 13.
Meta has already announced plans to support transactions for digital goods including NFTs in its Horizon Worlds metaverse, drawing criticism over plans to charge 47.5% commission on sales including a hardware platform fee of 30% for sales made on marketplaces like the Meta Quest Store, as well as a 17.5% Horizon Worlds fee.
Instagram also wrote”
“We will expand access to digital collectibles soon, bringing the benefits of NFT ownership to even more creators and collectors. For now, if you want to see digital collectibles in action, you can follow these accounts: @adambombsquad, @bluethegreat, @bossbeautiesnft, @c.syresmith, @cynthiaerivo, @garyvee, @jenstark, @justmaiko, @maliha_z_art, @misshattan, @nopattern, @oseanworld, @paigebueckers, @phiawilson, @swopes and @yungjake.”
